Building Reputation & Awareness
In addition to being one of the strongest liberal arts institutions in the nation, we also must consistently be recognized as such. To that end, University Communications builds and deploys a multi-channel communications strategy to build the University’s reputation and drive increased awareness across a range of key audiences.
earned media impressions in 2020-21
impressions from digital advertising in 2020-21
increase in unique web users over the last four years
Engaging Spiders Everywhere
University Communications creates and maintains a variety of communication channels that aim to drive support among those who already know us, to engage them deeply in the life of the University, and to further equip them as ambassadors for Richmond. As we often say, "There are Spiders everywhere...and that’s a good thing."
increase in Instagram followers over the last four years
of all audiences opened a UR Now email in 2020-21
views on videos produced by UC in 2020-21
Publications
