Our Work

Our Work

Tyler Haynes Commons and its large red and blue Richmond banners are illuminated at night over the lake.

Building Reputation & Awareness

In addition to being one of the strongest liberal arts institutions in the nation, we also must consistently be recognized as such. To that end, University Communications builds and deploys a multi-channel communications strategy to build the University’s reputation and drive increased awareness across a range of key audiences.


earned media impressions in 2020-21


impressions from digital advertising in 2020-21


increase in unique web users over the last four years

Students walk up a brick pathway between classes, with the sun shining through the trees behind them.

Engaging Spiders Everywhere

University Communications creates and maintains a variety of communication channels that aim to drive support among those who already know us, to engage them deeply in the life of the University, and to further equip them as ambassadors for Richmond. As we often say, "There are Spiders everywhere...and that’s a good thing."


increase in Instagram followers over the last four years


of all audiences opened a UR Now email in 2020-21


views on videos produced by UC in 2020-21


A photo of banners featuring students and faculty on the University of Richmond campus.

Integrating the Brand

The University Communications team collaborates with partners all across campus to deeply and authentically integrate the brand expression throughout the University’s communications efforts. This includes providing a comprehensive set of tools, guidelines, and resources to help bring Richmond’s story to life across the full range of institutional channels.