A bird's eye view of the two main towers on campus.

Brand Elements

At its foundation, our comprehensive creative platform captures the essence of our institution through an overarching narrative and smart design elements. These are the visual elements and tools that support our brand.

Aerial image of one of the main academic quads on campus.

Writing, Editorial & Web

No matter what kind of story we’re telling or where, it’s vital to maintain editorial consistency in voice, tone, and style. Here you’ll find our tools for writing stories, media relations, and web content.

Fog rises over the lake at dawn.

Photography & Video

Photography plays a critical role in telling our story and sharing the institution’s unique perspective. Whether pulling from our existing library or shooting new images, images should be composed with care, portraying our people and places with poise and confidence.

Check out our library of Zoom backgrounds, GIFs, wallpapers, and more.