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Writing and Content

Everyone who interacts with any aspect of the University of Richmond brand forms an impression of the University’s quality, character, and personality. Maintaining a consistent writing style across all platforms — web, print, and social media — ensures the University's story is presented clearly and accurately.

University Communications sets and enforces official University policies and guidelines to maintain the quality of the UR brand. Our writing style guide outlines the University's content standards, while our social media strategy and guidelines are designed to help communicators engage with their audience effectively on any platform. For Web-related policies and guidelines, please visit Web Development and Strategy.