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Video Tips

Video works well as a storytelling method that can be leveraged on websites, through social media, and as a component of integrated communications campaigns. A professional video, even a short one, takes more time and work than it may seem, including planning, filming, editing, and re-editing. Please keep this in mind when considering a video project.

Other video resources available on campus include:

  • Multimedia Support Services provides videotaping services for classrooms and some special events, such as lectures.
  • The Center for Teaching, Learning, and Technology provides training and academic support to faculty and students interested in creating original audio and video.

Videography Tips

When the campus videographer is unable to take on a project and budgets don't allow for hiring a professional, University Communications recommends seeking a student or staff member with film production experience.

Here are some general tips for filming:

  • Use a tripod as much as possible. Unsteady and jarring camera movements will diminish the value of your video.
  • Get the best possible sound. Using lavalier mics and shoe mics will produce more refined audio than the standard built-in microphone. If you use the built-in mic, get close to your subject.
  • Utilize available light in the area. Your subject should have light facing them. Never have bright light behind the subject.
  • Keep your subjects in the frame. Avoid leaving "blank space" in your image. Close-ups and wide shots are more interesting.
  • Minimize the zoom in and out feature. If using the zoom, keep it at a slow pace.
  • Obtain rights or permission to use copyrighted music or sounds. You must have paid for the rights or have a written consent with the musician/sound artist in order to use audio.
  • Keep your final video at a reasonable length (the shorter the better). You may lose the audience attention if it is too long.

Photo Releases

University Communications recommends that campus units have subjects sign a photo release form before they are filmed. For subjects under 18 years of age, a parent or guardian must sign a release. Units should keep signed releases on file.

Releases signed by subjects must accompany any footage submitted to University Communications for use in publication materials, including websites.

Adding Video to a UR Website

University Communications recommends that campus units use YouTube to manage video content. Through YouTube, videos can be embedded in secondary pages.

For more information on the University's YouTube channel and assistance uploading videos, contact your school's communications staff or Kevin Heraldo, campus videographer.