Richmond Home

When to Use Stock Photography

Whenever possible, the University prefers that original images of students, faculty, and campus be used in promotional materials. Guidelines for campus photography are available online.

For other entities not represented on campus, royalty-free stock photography can be used.

Free Stock Photography Images

The Creative Commons can be used to find quality, free images. These images are licensed through the Creative Commons and typically require attribution, which is explained on the Creative Commons site. The most common licenses are the Attribution license and the Attribution-ShareAlike license. You can search various websites that use these licenses through the Creative Commons.

  • Attribution: you are free to Share, Remix or make commercial use of the work. You need to attribute the author in the manner specified.

  • Attribution – ShareAlike: you are free to Share, Remix or make commercial use of the work. You need to attribute the author in the manner specified. If you adapt the work, you are free to distribute that work using a similar license.

Microsoft Office and stock.xchang also have lots of free images.

Inexpensive Stock Photography

Below are links to stock photography sites commonly used by University Communications staff. For each of these sites you will need to create a free account.

  • Fotolia - credit based system ($0.74 per credit). Images for print are available between 5 and 7 credits.

  • iStockphoto - credit based system. Credits are less expensive the more you purchase. Images for print start at 12 credits.

  • Thinkstock - subscription based.